OHIO LIQUOR

FIND YOUR SPIRIT

GIVING IT TO THEM STRAIGHT, NO CHASER

Ohio Liquor is a study in contrasts. As the state of Ohio’s official liquor board they’re tasked with both alcohol sales (all liquor outlets are state run) and with promoting responsible drinking. The way to thread that particular needle is with marketing communications that are sophisticated and smart. Messaging is built around making good choices, from mixology to mocktail recipes to discovering rare, high-end liquors. Drinking is promoted as social and occasional with an emphasis on friends, gatherings, and expanding your spirits knowledge. It’s a hobby, not a lifestyle.